There’s no such thing as generic “good” writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you’ll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You’ll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
Thank you! I only wanted to tell you that I throughly enjoyed your course. You are an amazing public speaker. You just earned a follower. I went through your course with a pen and paper to take notes of the great ideas. I had 3 full pages! By the time I am done adding my views I will likely have about 9-12 pages.
Thank you for the effort you put into [your video course] Freelancing Fundamentals. I appreciated your honest presentation, as well as your instructive and kind manner of speaking. The videos were well organized and gave great examples and resources for further learning.
A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client.
Course description as published:
If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.
- Benefits of case studies
- Examples of case studies
- Examining who reads case studies
- Narrowing your audience
- Appealing to different audiences
- Formatting and style
- Inspiring empathy while interviewing the customer
- Gaining buy-in and getting the customer to tell your story
- Extracting and organizing quotes
- Writing a case study
- Incorporating additional media
- Avoiding common pitfalls
An interview with young researcher Olaitan Awe at the 5th Heidelberg Laureate Forum, September 2017.
An interview with young researcher Abdulfatai Atte Momoh at the 5th Heidelberg Laureate Forum, September 2017.
An interview with young researcher Fatimah Abdul Razak at the 5th Heidelberg Laureate Forum, September 2017.
An interview with young researcher Larwan Burke at the 5th Heidelberg Laureate Forum, September 2017.