Writing with Impact
61-minute presentation/video for LinkedIn, lynda.com.
There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all…...
Writing White Papers
39-minute presentation/video/white paper for LinkedIn, lynda.com.
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into…...
Writing Case Studies
39-minute case study/presentation/video for LinkedIn, lynda.com.
Another in a series of "genre writing" courses. Previous ones are Writing Formal Business Letters and Emails and Writing Articles. Available on Lynda.com and LinkedIn Learning.…...
Writing Formal Business Letters and Emails
38-minute presentation/video for lynda.com.
Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results…...
Public relations services
Work categorized as a corporate asset for GCI Group.
After four years in technology journalism, I "jumped the fence" to become a Senior Account Executive at GCI Group (now part of Grey Global Group).…...