Writing with Impact
61-minute presentation/video for LinkedIn, lynda.com.
There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all…...
Writing White Papers
39-minute presentation/video/white paper for LinkedIn, lynda.com.
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into…...
Build a Great Drupal Website (with your new theme from Top Notch Themes)
9000-word corporate asset/white paper for Top Notch Themes.
A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client....
Writing Case Studies
39-minute case study/presentation/video for LinkedIn, lynda.com.
Another in a series of "genre writing" courses. Previous ones are Writing Formal Business Letters and Emails and Writing Articles. Available on Lynda.com and LinkedIn Learning.…...
Public relations services
Work categorized as a corporate asset for GCI Group.
After four years in technology journalism, I "jumped the fence" to become a Senior Account Executive at GCI Group (now part of Grey Global Group).…...
Commerce Guys rebranding project
Work categorized as a corporate asset for Commerce Guys.
This online-commerce software company hired me to help re-tool their product line's branding and marketing during a one-week onsite summit at their Paris offices. This…...