Writing with Impact
61-minute presentation/video for LinkedIn, lynda.com.
There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all…...
Writing White Papers
39-minute presentation/video/white paper for LinkedIn, lynda.com.
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into…...
Build a Great Drupal Website (with your new theme from Top Notch Themes)
9000-word corporate asset/white paper for Top Notch Themes.
A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client....
Traveling for Business
41-minute presentation/video for lynda.com.
Travel is expensive, so you need to be sure your time "on the road" justifies the investment. In this course, Tom Geller outlines what you…...
Writing Formal Business Letters and Emails
38-minute presentation/video for lynda.com.
Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results…...
Public relations services
Work categorized as a corporate asset for GCI Group.
After four years in technology journalism, I "jumped the fence" to become a Senior Account Executive at GCI Group (now part of Grey Global Group).…...
Designed video series standards
Work categorized as a corporate asset/series/video for Association for Computing Machinery.
With little guidance, created a distinctive rhythm and visual style for the professional organization's flagship publication ("Communications of the ACM"), then produced nearly three years…...
Commerce Guys rebranding project
Work categorized as a corporate asset for Commerce Guys.
This online-commerce software company hired me to help re-tool their product line's branding and marketing during a one-week onsite summit at their Paris offices. This…...
Boot Camps Promise PhDs Fast Track to a Data Science Career
1000-word article/online for Association for Computing Machinery.
Ph.D.s: Want a month of all-expenses-paid training, with a six-figure job waiting for you when you're done? That's what a new crop of "data-science boot…...
Freelancers: Want Regular Pay? Consider a Retainer Agreement
550-word blog post for lynda.com.
A blog post to support my course, "Freelancing Fundamentals"....
Computing’s Narrow Focus May Hinder Women’s Participation
1000-word article/online for Association for Computing Machinery.
I was afraid to work on this article about the gender gap in computing because it's a topic surrounded by dogma, strong feelings, and poorly…...
Up and Running with Bitcoin (2014)
60-minute online/presentation/video for lynda.com.
(Replaced by my "Learning Bitcoin and Other Cryptocurrencies" in 2017.) Description by lynda.com: "Understand the basics of bitcoin, the popular virtual currency, and then learn…...
Advice from Alumni: Freelancing Basics
3-minute video for Oberlin College.
A done-in-one short video, with minor cutaways. Me giving advice to Oberlin College students on how to get started as a freelancer. Requested by the…...
Drupal in Context column: “Getting Help”
500-word article for Tag 1 Publishing.
A column for Issue #5 of "Drupal Watchdog", a print magazine distributed at DrupalCon Portland....
Going global with QuarkXPress 7
Written for the the premiere issue of a newsletter by software publisher Quark, this article discusses their flagship product's globalization-friendly features....
Building WingNuts in Xcode with OpenGL: Freeverse Creates a Great Mac-only Game
1800-word article/case study for Apple.
An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a game. Copy available on request. Intro:…...
From Student Project to Retail Distribution: Lineform Uses Xcode and Core Image
2000-word article/case study for Apple.
An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a graphic-design tool. Copy available on request.…...
Five Predictions for (Bit)coin
1300-word article for Slashdot.
My guesses for the future of this popular cryptocurrency....
Writing Articles
55-minute online/presentation/video for lynda.com.
(Retired by LinkedIn Learning — no longer available.) In this course, author Tom Geller explores the process of writing articles and publications for businesses large…...
Freelancing Fundamentals
120-minute online/presentation/video for lynda.com.
In this course, author and seasoned freelancer Tom Geller shows you how to prepare for a transition to freelancing. Begin by taking a look at…...