Business Function: Instructional

Post author By tgeller
Post date 10 November 2018

Writing with Impact

61-minute presentation/video for LinkedIn, lynda.com.

There's no such thing as generic "good" writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all…...

Post author By tgeller
Post date 14 October 2018

Writing White Papers

39-minute presentation/video/white paper for LinkedIn, lynda.com.

White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into…...

Post author By tgeller
Post date 22 July 2018

Writing Case Studies

39-minute case study/presentation/video for LinkedIn, lynda.com.

Another in a series of "genre writing" courses. Previous ones are Writing Formal Business Letters and Emails and Writing Articles. Available on Lynda.com and LinkedIn Learning.…...

Post author By tgeller
Post date 5 June 2018

Learning Bitcoin and Other Cryptocurrencies (2018)

76-minute presentation/video for LinkedIn, lynda.com.

A ground-up rewrite of my highly successful 2014 course, Learning Bitcoin. The new version includes information about Ethereum, Ripple, IOTA, and ICOs. Description by Lynda.com:…...

Post author By tgeller
Post date 16 November 2017

Traveling for Business

41-minute presentation/video for lynda.com.

Travel is expensive, so you need to be sure your time "on the road" justifies the investment. In this course, Tom Geller outlines what you…...