There’s no such thing as generic “good” writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you’ll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.
White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You’ll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client.
Course description as published:
If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.
- Benefits of case studies
- Examples of case studies
- Examining who reads case studies
- Narrowing your audience
- Appealing to different audiences
- Formatting and style
- Inspiring empathy while interviewing the customer
- Gaining buy-in and getting the customer to tell your story
- Extracting and organizing quotes
- Writing a case study
- Incorporating additional media
- Avoiding common pitfalls
The new version includes information about Ethereum, Ripple, IOTA, and ICOs. Description by Lynda.com:
“Bitcoin is a form of money that only exists online. While it’s making headlines around the world, many people don’t really understand how bitcoin works or the underlying concepts of cryptocurrency.
In this course, Tom Geller demystifies bitcoin, revealing the promise and perils of the new crypto economy. Tom begins by explaining what bitcoin is, how it originated, and how it compares with other cryptocurrencies. Next, he explains how to get started by creating a bitcoin wallet, buying and selling bitcoin, and protecting your transactions.
He discusses other top cryptocurrencies—Ripple, Ethereum, and IOTA—and explains how “initial coin offerings” (ICOs) have changed the investment landscape. Finally, he covers bitcoin mining, threats to the bitcoin economy, and how to connect with others in cryptocurrency communities.”
Travel is expensive, so you need to be sure your time “on the road” justifies the investment. In this course, Tom Geller outlines what you need to do before, during, and after your business trip to keep yourself comfortable, meet your client’s or employer’s objectives, and take care of your home while you’re away. Learn the tools you need to stay in touch with the office, and find out how to pack a “go bag” that prepares you for business. Tom also provides guidance on managing transportation and staying safe in your new city, and outlines tips for reporting back what you’ve learned when you return home, so each trip is easier and more productive than the last.
- Setting up a mobile office
- Planning travel
- Securing your home and office before you leave
- Getting work done on the road
- Getting comfortable in a new location
- Planning your next trip
Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results and build better relationships with clients, colleagues, and customers. Writer and journalist Tom Geller helps you clarify your goals, research your topic and intended audience, and structure your correspondence. Plus, get tips about writing for accessibility—making your writing comprehensible, concise, and appropriate for all readers—and following up on communication.
- Defining your goals
- Conducting research
- Setting the tone
- Writing for accessibility
- Sending reminders
- Continuing the conversation
After four years in technology journalism, I “jumped the fence” to become a Senior Account Executive at GCI Group (now part of Grey Global Group). I specialized in high-tech clients, including Sun, Qualcomm, Globalstar, and Penguin Computing. Later founded Silicon Valley P.R. (sold in 2002).
This online-commerce software company hired me to help re-tool their product line’s branding and marketing during a one-week onsite summit at their Paris offices. This involved group brainstorming, production of new content, and iteration, leading to a highly successful launch. They later hired me to return for other on-site projects, in both their Paris and Ann Arbor offices, and I provided ongoing services remotely.
A followup to my viral hit, “No, THIS is what bitcoin is, really…“, which garnered over 2,600 Likes on LinkedIn within a week. (Like that article, this one was written for myself, not commissioned by LinkedIn.)
A rebuttal to a misleading critique of bitcoin’s economy. Full title is “No, THIS is what bitcoin is, really: Four ways Greg Leffler is wrong, wrong, wrong”. (Personal post; not commissioned by LinkedIn.) It was a viral hit, garnering over 2,600 Likes within a week.
Two professors at the University of Bristol discuss how to apply artificial intelligence to improve the peer-review process for journals and conferences.
An interview with Frits Vaandrager of Radboud University (The Netherlands), on a system that probes unknown systems to figure out their inner logic.
A talk with RPI Professor Bülent Yener about a method that lets graph theory help identify diseased tissue.
A promotional video about the Heidelberg Laureate Forum, a week-long meeting of 200 advanced young researchers in math and computer science, together with about two dozen “laureates” who have won the world’s top prizes in those topics (Turing Award, Abel Prize, Fields Medal, and Nevanlinna Prize). Commissioned by the Association for Computing Machinery, which sponsors the Turing Award.
An interview-based news report about how automation is coming to large farm machinery (such as tractors) worldwide.
Matei Zaharia talks about his creation Apache Spark, a modular platform for performing calculations on big data.
An online report on the Heidelberg Laureate Forum, which gathers recipients of the world’s most prestigious math and computer science awards (Turing, Fields, Abel, Nevanlinna) with 200 advanced young researchers. Includes two original photos.
Vanderbilt University Dean M. Eric Johnson reviews how medical device security issues, including those in their software, have threatened health in the past, and summarizes the current state of affairs.
On-site report from Las Vegas of the “DARPA Cyber Grand Challenge”, a multi-million dollar, U.S. government-sponsored competition where computers try to hack each other. Covered the action and conducted interviews over three days. Here’s the article I wrote about this event.
An interview with University of Pennsylvania Professor Susan Davidson about the need to change how source information is cited in (for example) academic papers. She and her co-authors propose a framework that allows a greater diversity of sources and more flexibility in citing them.
Coverage of DARPA’s Cyber Grand Challenge, a competition in Las Vegas where seven teams trained computers to hack each other for over three million dollars in prizes. Here’s the video I produced at this event.
An interview with ACM Fellow and MIT Professor Bonnie Berger about how to improve computer handling of biological data, specifically relating to genomes.
An article about “drones as a service”: companies that offer to fly drones for various purposes on an as-needed basis.
An interview with Mason Bretan and Gil Weinberg of Georgia Tech, discussing how they (and others) have imbued musical “feeling” in robotic systems.
An article about recent developments in computer programs that mimic human conversation (“chatbots”), particularly the use of modern artificial intelligence techniques to improve their discourse.
An interview with Sarah Meiklejohn, lead author of a paper that describes how she and her colleagues unmasked some bitcoin owners, despite the common belief that bitcoin is anonymous.
Your Drupal site is built. Now what? Web design doesn’t stop once the website is launched. Learn how to build out your Drupal site to better fit your visitors’ needs.
In these tutorials, Tom Geller helps new Drupal designers change the layout and design elements of their sites, control visitor interactions (including comments), arrange content in user-friendly “views,” and expand the site’s capabilities beyond what’s available in core Drupal with Drupal modules. In all the steps you’ll learn best practices to ensure your sites remain streamlined, secure, and up to date.
- Grouping content into categories
- Managing comments
- Adding discussion groups
- Customizing fields and image styles
- Adjusting menus and navigation to help users
- Adding new features with Drupal modules
Drupal 8 Essentials is designed to help anyone create a simple website using Drupal, the free web design software that powers personal blogs as well as the sites of some of the world’s largest corporations.
This course is the first of the series. No prerequisites are required beyond basic computer skills! These easy-to-follow tutorials show how to install Drupal and other necessary components on a Windows or Mac computer, navigate Drupal’s web-based interface, configure the settings of a new Drupal site, create content, and move the site to a server. Every step includes best practices to ensure your website remains streamlined, secure, and up-to-date.
- Comparing Drupal to other software
- Getting help with Drupal
- Installing Acquia Dev Desktop on Mac and Windows
- Installing the Drupal database, modules, and themes
- Creating basic content
- Establishing your site’s look and feel
- Adjusting security settings
- Adding images and metadata
- Adding a sidebar
- Moving your Drupal website to a server
- Backing up a Drupal site
An article about use of digital resources and mobile devices to improve crops worldwide.
An article about the special position of the United States in internet privacy law, a topic under special scrutiny after the revelations of Edward Snowden.
Bart Thomee of Yahoo! introduces the Yahoo Flickr Creative Commons 100 Million (YFCC100M), a collection of images and videos released to aid researchers in computer vision and artificial intelligence.
An interview with Shashi Shekhar at the University of Minnesota, as he describes challenges and opportunities from computing relationships in the spaces of our real world.
An interview with Carl Doersch about his paper, which shows how Google Street View images can be deconstructed to extract a city’s characteristic features. Shot at at Carnegie Mellon University in Pittsburgh.
Interviews with Carlos Guestrin and Eric Horvitz, who join Dafna Shahaf in a project to map and connect information much as a metro map visualizes a city subway. Shot in Seattle and Redmond, Washington.
Interview with Thomas Dietterich about fears — both real and imagined — as artificial intelligence gains capabilities. Shot in the forests of Eastern Oregon.
An article about apps that attempt to discern when their users exhibit signs of depression, mania, and other mental issues.
Interview with Benoît Valiron about programming quantum computers, in particular about his new language, “Quipper”. Shot at the University of Waterloo (Canada) during a conference on the subject.
An article reviewing whether search engines et al. isolate us from unusual ideas and beliefs through a “filter bubble”.
An interview with ACM Fellow Daniel Reed about the division between exaflop supercomputing and exabyte data management — and how each field can inform the other. With lots of B-roll, thanks to staff and faculty throughout the University of Iowa.
Similar to the video I produced last year to celebrate 2013 recipient Leslie Lamport, this one describes highlights from the career of this venerable name in relational database science.
An interview with two French roboticists, with a demonstration of how a humanoid robot actualizes their research.
A researcher and a military expert at Adapx discuss how they speed up battlefield planning with “multi-modal input” that marries speech, sketch, and writing.
Adobe researcher Sylvain Paris explains how a new method of combining Gaussian and Laplacian pyramids results in image filters that can enhance details without distorting edges.
Article about vehicle-to-vehicle (V2V) communication, touching on vehicle-to-infrastructure (V2I) efforts, government involvement, and models that feature V2V technologies.
Videojournalism about a new method for comparing the processes called “finite-state machines” that underlie much of computer science.
Article about using power gathered from radio waves, heat, and motion to power small devices such as sensors and cell phones.
Videojournalism introducing a paper that outlines how both computers and members of natural communities (such as ants, birds, and cells) cooperate.
A column for Volume 4, Issue 1 of “Drupal Watchdog”, the print magazine distributed at the semi-annual DrupalCon. It discusses the importance of an “easy entry” to technology, and the struggles Drupal has experienced in that regard.