White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You’ll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.
A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client.
A guide to help a Drupal consultancy’s potential clients understand the process of building an enterprise-level Web site with Drupal.
White paper to help clients define strategies and tactics for moving their web site to the content-management system Drupal.
White paper that explores Drupal as an online publishing system for newspapers and magazines.