Writing with Impact

There’s no such thing as generic “good” writing. Writing quality—and impact—comes from how well it fits its purpose. This course shows how to give all your writing more impact, regardless of its purpose. Writer and journalist Tom Geller helps you find your own reasons for writing, demonstrating how to use those reasons to drive the words you choose and the tone you take. Plus, he shares how to leverage your understanding of grammar and sentence structure to write nearly anything with maximum impact. Upon completing this course, you’ll be equipped with practical tips for making your prose clear, concise, and right for its specific purpose.

Writing White Papers

White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You’ll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.

Writing Case Studies

Screenshot from "Writing Case Studies"

Another in a series of “genre writing” courses. Previous ones are Writing Formal Business Letters and Emails and Writing Articles. Available on Lynda.com and LinkedIn Learning.

Course description as published:

If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.

Topics include:

  • Benefits of case studies
  • Examples of case studies
  • Examining who reads case studies
  • Narrowing your audience
  • Appealing to different audiences
  • Formatting and style
  • Inspiring empathy while interviewing the customer
  • Gaining buy-in and getting the customer to tell your story
  • Extracting and organizing quotes
  • Writing a case study
  • Incorporating additional media
  • Avoiding common pitfalls

Learning Bitcoin and Other Cryptocurrencies (2018)

A ground-up rewrite of my highly successful 2014 course, Learning Bitcoin. Available on LinkedIn Learning and by subscription through Lynda.com. (Watch it for free.)

The new version includes information about Ethereum, Ripple, IOTA, and ICOs. Description by Lynda.com:

“Bitcoin is a form of money that only exists online. While it’s making headlines around the world, many people don’t really understand how bitcoin works or the underlying concepts of cryptocurrency.

In this course, Tom Geller demystifies bitcoin, revealing the promise and perils of the new crypto economy. Tom begins by explaining what bitcoin is, how it originated, and how it compares with other cryptocurrencies. Next, he explains how to get started by creating a bitcoin wallet, buying and selling bitcoin, and protecting your transactions.

He discusses other top cryptocurrencies—Ripple, Ethereum, and IOTA—and explains how “initial coin offerings” (ICOs) have changed the investment landscape. Finally, he covers bitcoin mining, threats to the bitcoin economy, and how to connect with others in cryptocurrency communities.”

No, THIS is what bitcoin is, really…

Blog post as it appeared online

A rebuttal to a misleading critique of bitcoin’s economy. Full title is “No, THIS is what bitcoin is, really: Four ways Greg Leffler is wrong, wrong, wrong”. (Personal post; not commissioned by LinkedIn.) It was a viral hit, garnering over 2,600 Likes within a week.