Writing

Narratives crafted to effectively reach your audience.

Photo of David Gleason of Apple

“Tom combines the ability to describe technical matters clearly with a gift for finding just the right phrase to highlight a product’s advantage or intriguing quality.”

— David Gleason, Content Manager, Worldwide Developer Relations, Apple


Articles

Captivate and enlighten with this familiar structure, written by an expert of the form with over 20 years’ experience.

San Francisco Chronicle logo
Published dozens of pieces for clients including Nature.com, IEEE, ACM, Inman News, and the SF Chronicle.

Case studies

Demonstrate your products’ potential with compelling personal stories of real-world success.

Apple logo
Humanized Apple’s extensive developer platform by showing how it creates opportunities.

User manuals

Boost your customers’ satisfaction by giving them fast access to the answers they need. Clients have included Intego, Panda Security, and Bsecure.

Intego logo
Demystified computer security with materials that shepherd end users toward safer lives online.

White papers

Gain credibility and support sales by framing your benefits in a larger context. Clients have included Top Notch Themes, Phase2 Technology, and Mediacurrent.

Mediacurrent logo
Positioned enterprise services by addressing web-development issues faced by large organizations.