Writing Case Studies

Screenshot from "Writing Case Studies"

Another in a series of “genre writing” courses. Previous ones are Writing Formal Business Letters and Emails and Writing Articles. Available on Lynda.com and LinkedIn Learning.

Course description as published:

If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.

Topics include:

  • Benefits of case studies
  • Examples of case studies
  • Examining who reads case studies
  • Narrowing your audience
  • Appealing to different audiences
  • Formatting and style
  • Inspiring empathy while interviewing the customer
  • Gaining buy-in and getting the customer to tell your story
  • Extracting and organizing quotes
  • Writing a case study
  • Incorporating additional media
  • Avoiding common pitfalls

Learning Bitcoin and Other Cryptocurrencies (2018)

A ground-up rewrite of my highly successful 2014 course, Learning Bitcoin. Available on LinkedIn Learning and by subscription through Lynda.com. (Watch it for free.)

The new version includes information about Ethereum, Ripple, IOTA, and ICOs. Description by Lynda.com:

“Bitcoin is a form of money that only exists online. While it’s making headlines around the world, many people don’t really understand how bitcoin works or the underlying concepts of cryptocurrency.

In this course, Tom Geller demystifies bitcoin, revealing the promise and perils of the new crypto economy. Tom begins by explaining what bitcoin is, how it originated, and how it compares with other cryptocurrencies. Next, he explains how to get started by creating a bitcoin wallet, buying and selling bitcoin, and protecting your transactions.

He discusses other top cryptocurrencies—Ripple, Ethereum, and IOTA—and explains how “initial coin offerings” (ICOs) have changed the investment landscape. Finally, he covers bitcoin mining, threats to the bitcoin economy, and how to connect with others in cryptocurrency communities.”

Deej (feature documentary)

I did additional cinematography for this documentary about an autism self-advocate, and helped outfit him with a GoPro rig to capture video from his point of view. My shots (at the subject’s home in Oberlin, Ohio) open both the film and the trailer. Broadcast premiere on PBS’ “America ReFramed” series.

Traveling for Business

Travel is expensive, so you need to be sure your time “on the road” justifies the investment. In this course, Tom Geller outlines what you need to do before, during, and after your business trip to keep yourself comfortable, meet your client’s or employer’s objectives, and take care of your home while you’re away. Learn the tools you need to stay in touch with the office, and find out how to pack a “go bag” that prepares you for business. Tom also provides guidance on managing transportation and staying safe in your new city, and outlines tips for reporting back what you’ve learned when you return home, so each trip is easier and more productive than the last.

Topics include:

  • Setting up a mobile office
  • Planning travel
  • Securing your home and office before you leave
  • Getting work done on the road
  • Getting comfortable in a new location
  • Planning your next trip

Writing Formal Business Letters and Emails

Learn how to write formal business letters and emails that are short, clear, and to the point. This course teaches you how to get results and build better relationships with clients, colleagues, and customers. Writer and journalist Tom Geller helps you clarify your goals, research your topic and intended audience, and structure your correspondence. Plus, get tips about writing for accessibility—making your writing comprehensible, concise, and appropriate for all readers—and following up on communication.

Topics include:

  • Defining your goals
  • Conducting research
  • Setting the tone
  • Writing for accessibility
  • Sending reminders
  • Continuing the conversation

Coverage of Turkish protest in The Netherlands

Scene from the video

Camerawork and interviewing for this piece was my first gig for Zoomin.tv. I grabbed my equipment after hearing the protests from my apartment, which is around the corner from the Consulate.

Video for “Model Learning”

Screenshot of the video as it appears on Vimeo

An interview with Frits Vaandrager of Radboud University (The Netherlands), on a system that probes unknown systems to figure out their inner logic.

Video for “The 2016 Heidelberg Laureate Forum”

Screenshot of the video as it appears on Vimeo

A promotional video about the Heidelberg Laureate Forum, a week-long meeting of 200 advanced young researchers in math and computer science, together with about two dozen “laureates” who have won the world’s top prizes in those topics (Turing Award, Abel Prize, Fields Medal, and Nevanlinna Prize). Commissioned by the Association for Computing Machinery, which sponsors the Turing Award.

Video for “Why Data Citation Is a Computational Problem”

Screenshot of the video as it appears on Vimeo

An interview with University of Pennsylvania Professor Susan Davidson about the need to change how source information is cited in (for example) academic papers. She and her co-authors propose a framework that allows a greater diversity of sources and more flexibility in citing them.

Video for “A Fistful of Bitcoins”

Screenshot of the video as it appears on Vimeo

An interview with Sarah Meiklejohn, lead author of a paper that describes how she and her colleagues unmasked some bitcoin owners, despite the common belief that bitcoin is anonymous.

Drupal 8 Essentials 2: Building Out Your Website

Screenshot of the course's title card

Your Drupal site is built. Now what? Web design doesn’t stop once the website is launched. Learn how to build out your Drupal site to better fit your visitors’ needs.

In these tutorials, Tom Geller helps new Drupal designers change the layout and design elements of their sites, control visitor interactions (including comments), arrange content in user-friendly “views,” and expand the site’s capabilities beyond what’s available in core Drupal with Drupal modules. In all the steps you’ll learn best practices to ensure your sites remain streamlined, secure, and up to date.

Topics include:

  • Grouping content into categories
  • Managing comments
  • Adding discussion groups
  • Customizing fields and image styles
  • Adjusting menus and navigation to help users
  • Adding new features with Drupal modules

Drupal 8 Essentials 1: Getting Started

Screenshot of the course's title card

Drupal 8 Essentials is designed to help anyone create a simple website using Drupal, the free web design software that powers personal blogs as well as the sites of some of the world’s largest corporations.

This course is the first of the series. No prerequisites are required beyond basic computer skills! These easy-to-follow tutorials show how to install Drupal and other necessary components on a Windows or Mac computer, navigate Drupal’s web-based interface, configure the settings of a new Drupal site, create content, and move the site to a server. Every step includes best practices to ensure your website remains streamlined, secure, and up-to-date.

Topics include:

  • Comparing Drupal to other software
  • Getting help with Drupal
  • Installing Acquia Dev Desktop on Mac and Windows
  • Installing the Drupal database, modules, and themes
  • Creating basic content
  • Establishing your site’s look and feel
  • Adjusting security settings
  • Adding images and metadata
  • Adding a sidebar
  • Moving your Drupal website to a server
  • Backing up a Drupal site

Video for “Spatial Computing”

Screenshot of the video as it appears on Vimeo

An interview with Shashi Shekhar at the University of Minnesota, as he describes challenges and opportunities from computing relationships in the spaces of our real world.

Video for “What Makes Paris Look Like Paris”

Screenshot of the video as it appears on Vimeo

An interview with Carl Doersch about his paper, which shows how Google Street View images can be deconstructed to extract a city’s characteristic features. Shot at at Carnegie Mellon University in Pittsburgh.

Video for “Information Cartography”

Screenshot of the video as it appears on Vimeo

Interviews with Carlos Guestrin and Eric Horvitz, who join Dafna Shahaf in a project to map and connect information much as a metro map visualizes a city subway. Shot in Seattle and Redmond, Washington.