Another in a series of “genre writing” courses. Previous ones are Writing Formal Business Letters and Emails and Writing Articles. Available on Lynda.com and LinkedIn Learning.
Course description as published:
If you have helped a customer achieve success, you can document it in a case study, which is how you tell the world about it. In this course, learn about typical types of case studies, which fit both online and print formats. Explore strategies for making a compelling case study. Find out how to avoid some common pitfalls.
- Benefits of case studies
- Examples of case studies
- Examining who reads case studies
- Narrowing your audience
- Appealing to different audiences
- Formatting and style
- Inspiring empathy while interviewing the customer
- Gaining buy-in and getting the customer to tell your story
- Extracting and organizing quotes
- Writing a case study
- Incorporating additional media
- Avoiding common pitfalls
An article for the Apple Developer Center (ADC) about how someone created a popular developer’s tool using Apple technologies. (Article is no longer on ADC; available by request.)
An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a game. Copy available on request.
Intro: “The 11-person team at Freeverse, Inc. might be small, but the company has scored big with the action arcade game Wingnuts 2: Raina’s Revenge , which won the 2006 Eddy Award for Best Game and was named runner-up for the 2006 Apple Design Awards for Best Mac Game. Freeverse created a fun and addictive game, and according to the development team, the road to outstanding creative development was paved with Apple technologies such as Xcode, QuickTime, Core Image, the platform’s OpenGL implementation, and Mac OS X as a whole.”
An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a graphic-design tool. Copy available on request.
Intro: “Will Thimbleby didn’t set out to write an illustration program. He needed to create drawings for a project, but he found he couldn’t afford the market-leading application and was unable to find a lower-cost option that suited him. So the 25-year-old doctoral student opened Apple’s Xcode tools and built his own.The result is Lineform, a vector drawing program that challenges the features of pricey competitors while sporting a far more accessible interface. His homegrown “scratch-an-itch” project won the 2006 Apple Design Award for Best Mac OS X Student Product, and soon after was picked up by software publisher Freeverse, Inc.”