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This discussion mirrors very closely a lot of internal discussions I've been in around the office at Acquia lately. Defining the "more than a blog but not just a white label social network" solution is the challenge IMHO. Blogs are a little easier because it's a simple pattern and most of the customization is in the area of themes.

When you break outside that well-worn groove, the requirements get blindingly diverse very quickly. Drupal thrives there, but only with a lot of customization, including module configration and custom theming that is well beyond the internal skills or available budget of many site owners.

But if we can crack this code and define a concept for something simple but insanely great, we can bring a horde of new people to Drupal. But we've got a long way to go...

Jeff W.

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