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By generic, I mean Drupal as a simple blog, which is basically what you get with Drupal out of the box. With some preconfiguration, you can add in WYSIWYG editors, drop down menus, pretty themes, and all the other user-experience improvements contrib has to offer to make Drupal easier and more intuitive.

But, I'd suggest that Wordpress and Google have already taken the easy and intuitive blog crown. And they're likely to keep it, because that's what they specialize in. One look at Wordpress's admin area vs Drupal's admin area will tell you the story.

I'm not sure Drupal is compelling enough to win users in that market. Wordpress isn't going to stop focusing on being the leading blogging platform. As long as Drupal is focused on other areas, like building more advanced developer APIs or better database abstraction, we're probably not going to catch up. I'm not saying those are bad things to be focused on, Drupal just has different priorities.

Drupal specializes in being modular and extensible. That's what makes it a great platform for customization. And that's why I think niche customization is where it can win customers.

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