White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You’ll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.

White paper to help clients define strategies and tactics for moving their web site to the content-management system Drupal.

White paper that explores Drupal as an online publishing system for newspapers and magazines.

A guide to help a Drupal consultancy’s potential clients understand the process of building an enterprise-level Web site with Drupal.

A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client.