Writing White Papers

White papers were originally produced by governments, but now serve a vital purpose in marketing departments worldwide. A white paper is a deep dive into a concept, initiative, or product, designed to educate and persuade by framing issues in a clear way. In this course, corporate communications pro Tom Geller leads you through the format, purposes, and uses of white papers; helps you define what you want your paper to be; and then helps you make it a reality. You’ll finish this course with information about where white papers fit in the greater business ecosystem—and how to make your paper the best it can be.

LinkedIn, lynda.com
Presentation, Video, White paper
Presented, Wrote
October, 2018
39 minutes

Migrating a Web Site to Drupal

White paper to help clients define strategies and tactics for moving their web site to the content-management system Drupal.

Corporate, White paper
July, 2010
7500 words

Guide to Large-scale Publishing with Drupal

White paper that explores Drupal as an online publishing system for newspapers and magazines.

Mediacurrent, Phase2 Technology
Corporate, White paper
April, 2010
10000 words

Building an Enterprise-Class Web site with Drupal and Mediacurrent

A guide to help a Drupal consultancy’s potential clients understand the process of building an enterprise-level Web site with Drupal.

Corporate, White paper
June, 2009
8500 words

Build a Great Drupal Website (with your new theme from Top Notch Themes)

Title page of white paper for Top Notch Themes

A loooong how-to/white paper about creating a Drupal-based website, with specific instructions for using front-end designs from the client.

Top Notch Themes
Corporate, White paper
January, 2009
9000 words