After four years in technology journalism, I “jumped the fence” to become a Senior Account Executive at GCI Group (now part of Grey Global Group). I specialized in high-tech clients, including Sun, Qualcomm, Globalstar, and Penguin Computing. Later founded Silicon Valley P.R. (sold in 2002).
With little guidance, created a distinctive rhythm and visual style for the professional organization’s flagship publication (“Communications of the ACM”), then produced nearly three years of monthly episodes. Elements included format, titling, and narrative styles that remain features of the ongoing series.
This online-commerce software company hired me to help re-tool their product line’s branding and marketing during a one-week onsite summit at their Paris offices. This involved group brainstorming, production of new content, and iteration, leading to a highly successful launch. They later hired me to return for other on-site projects, in both their Paris and Ann Arbor offices, and I provided ongoing services remotely.
Updated and edited manual from Version 4 of this backup program.
Updated and edited manual from Version 4 of this security program.
User manual for a computer cleaning product. Written to match an existing format and style.
An article for the Apple Developer Center (ADC) about how someone created a popular developer’s tool using Apple technologies. (Article is no longer on ADC; available by request.)
An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a game. Copy available on request.
Intro: “The 11-person team at Freeverse, Inc. might be small, but the company has scored big with the action arcade game Wingnuts 2: Raina’s Revenge , which won the 2006 Eddy Award for Best Game and was named runner-up for the 2006 Apple Design Awards for Best Mac Game. Freeverse created a fun and addictive game, and according to the development team, the road to outstanding creative development was paved with Apple technologies such as Xcode, QuickTime, Core Image, the platform’s OpenGL implementation, and Mac OS X as a whole.”
An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a graphic-design tool. Copy available on request.
Intro: “Will Thimbleby didn’t set out to write an illustration program. He needed to create drawings for a project, but he found he couldn’t afford the market-leading application and was unable to find a lower-cost option that suited him. So the 25-year-old doctoral student opened Apple’s Xcode tools and built his own.The result is Lineform, a vector drawing program that challenges the features of pricey competitors while sporting a far more accessible interface. His homegrown “scratch-an-itch” project won the 2006 Apple Design Award for Best Mac OS X Student Product, and soon after was picked up by software publisher Freeverse, Inc.”
A guide to help a Drupal consultancy’s potential clients understand the process of building an enterprise-level Web site with Drupal.