Public relations services

After four years in technology journalism, I “jumped the fence” to become a Senior Account Executive at GCI Group (now part of Grey Global Group). I specialized in high-tech clients, including Sun, Qualcomm, Globalstar, and Penguin Computing. Later founded Silicon Valley P.R. (sold in 2002).

Commerce Guys rebranding project

This online-commerce software company hired me to help re-tool their product line’s branding and marketing during a one-week onsite summit at their Paris offices. This involved group brainstorming, production of new content, and iteration, leading to a highly successful launch. They later hired me to return for other on-site projects, in both their Paris and Ann Arbor offices, and I provided ongoing services remotely.

Building WingNuts in Xcode with OpenGL: Freeverse Creates a Great Mac-only Game

Article as it appeared on the web

An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a game. Copy available on request.

Intro: “The 11-person team at Freeverse, Inc. might be small, but the company has scored big with the action arcade game Wingnuts 2: Raina’s Revenge , which won the 2006 Eddy Award for Best Game and was named runner-up for the 2006 Apple Design Awards for Best Mac Game. Freeverse created a fun and addictive game, and according to the development team, the road to outstanding creative development was paved with Apple technologies such as Xcode, QuickTime, Core Image, the platform’s OpenGL implementation, and Mac OS X as a whole.”

From Student Project to Retail Distribution: Lineform Uses Xcode and Core Image

Article as it appeared on the web

An article for the Apple Developer Connection that shows how Apple technologies facilitated the creation and production of a graphic-design tool. Copy available on request.

Intro: “Will Thimbleby didn’t set out to write an illustration program. He needed to create drawings for a project, but he found he couldn’t afford the market-leading application and was unable to find a lower-cost option that suited him. So the 25-year-old doctoral student opened Apple’s Xcode tools and built his own.The result is Lineform, a vector drawing program that challenges the features of pricey competitors while sporting a far more accessible interface. His homegrown “scratch-an-itch” project won the 2006 Apple Design Award for Best Mac OS X Student Product, and soon after was picked up by software publisher Freeverse, Inc.”